BB vs. CC... what's with all the letter creams? How to figure out which one is for you.

Tinted Moisturizers are a thing of the past, or so it seems. They’ve pretty much been replaced with either a BB or CC cream (I say pretty much because you can still find some tinted moisturizers, but they’re harder to find!).

For lack of a better term, I’m going to refer to them as “letter creams”. These letter creams are amped-up tinted moisturizers. The letter creams still contain the tint + moisture but now they add a sunscreen and some extra skincare benefits. Depending on the cream, it could consist of anti-aging peptides or antioxidants or blemish reducing formulations.

BB creams (aka Beauty Balms or even Blemish Balms) originated in Asia where they were meant to be one product that does-it-all; treats, moisturizes, protects and covers. America caught on to this and companies ran with the idea. It’s become a free-for-all between brands re-defining what they think a letter cream is or does. Then CC cream was invented and is becoming just as popular as the BB. CC creams, aka Color Correcting Cream, are supposed to have more treatment benefits to correct pigmentation issues (think dark spots due to sun damage or acne staining) and they typically have more coverage than a BB cream- in some cases feeling more like a foundation.

This is where it gets tricky: every brand has their own interpretation of what a BB or CC cream is so they can often be dramatically different. For example, the Urban Decay Naked Skin BB is more of a treatment primer- so it goes on over a moisturizer and under a foundation. Basically this is the new marketing ploy and every company is getting in on the letter trend (even hair brands are getting in on it).

For the most part, you would apply these letter creams as you would your tinted moisturizer, maybe with your fingers or a foundation brush, and then continue with the rest of your routine. Ideally these are supposed to eliminate you from too many steps and make your life easier. But here are the cold, hard facts: There is no such thing as a miracle in a bottle. If you're not happy with your skin, chances are, you're going to need more than 1 product to fix that. So, if you've got acne, you still need an acne spot treatment, acne-fighting cleanser, oil-free moisturizer, gentle exfoliator, deep cleansing mask and an oil-free BB cream. And that doesn't even include makeup! Same goes for dry skin- you will still need to apply a moisturizer underneath the letter cream because it may not be hydrating enough on its own, especially in the winter months.
(more after the jump)